The name SNOICE really started off as a joke after owners Jayrell and Dianne watched an episode of Key and PeeleIt stuck and the rest is history.

In 2015, SNOICE opened up as a pop-up bar in the corner of Kababayan Bakery, located in San Diego, California. It soon became popular enough that three months after opening, a deal was made to renovate the bakery and build a hole-in-the-wall shop.

Since then, SNOICE has been striving to serve high-quality, fully customizable interpretations of Taiwanese-inspired shaved snow, Filipino-inspired halo-halo, and the ever-popular boba tea.

SNOICE's culture reflects the values of two young parents, who left their careers in New York City's startup world to focus on raising a family. Both lived in households that built small businesses in the restaurant and events industry. Coincidentally, the couple aspired to create a unique environment where their two year-old son, Nathan, would have the opportunity to meet with friends and family, pay tribute to Filipino-American culture, and give back to the same neighborhood and community that his parents grew up in.


The wooly mammoth was chosen because it is a "throwback" animal, well-adapted to the cold and an ancestor of the Asian Elephant from the Philippines. It symbolizes SNOICE's unique Asian-American roots, refreshing atmosphere, and passion for bringing family together.