A LETTER FROM OUR FOUNDERS
W E L C O M E T O S N O I C E.
This space reflects our values as two young parents who left our careers in the bustling startup world to focus on raising a family. We grew up here in San Diego, in immigrant households that ran small businesses in hopes of achieving the American Dream. We wanted to continue that legacy and build our own community where our family and friends can gather over a common love: dessert. To us, dessert is a rewarding way to connect generations—from the lolas who love a classic halo-halo, to the younger generation of boba lovers.
Thank you for joining us on this journey.
Sincerely,
OUR NAME
The name "SNOICE" started off as a joke after owners Jayrell and Dianne watched an episode of Key and Peele.
It stuck and the rest is history.
OUR BEGINNINGS
In 2015, Snoice opened up as a pop-up bar in the corner of Kababayan Bakery, located in San Diego, California. It soon became popular enough that three months after opening, a deal was made to renovate the bakery and build a hole-in-the-wall shop.
Since then, Snoice has been striving to serve high-quality, fully customizable interpretations of Taiwanese-inspired shaved snow, Filipino-inspired halo-halo, and the ever-popular boba tea.
Snoice's culture reflects the values of two young parents, who left their careers in New York City's startup world to focus on raising a family. Both lived in households that built small businesses in the restaurant and events industry. Coincidentally, the couple aspired to create a unique environment where their then three year-old son, Nathan, would have the opportunity to meet with friends and family, pay tribute to Filipino-American culture, and give back to the same neighborhood and community that his parents grew up in.
OUR LOGO
The wooly mammoth was chosen because it is a "throwback" animal, well-adapted to the cold and an ancestor of the Asian Elephant from the Philippines. It symbolizes Snoice's unique Asian-American roots, refreshing atmosphere, and passion for bringing family together.
OUR VALUES
Desserts.
They’re usually served last, sometimes even skipped! Since it's all we serve and most come out of their way for it, we have to make it the best. We try to serve cold desserts that will keep San Diego cool, and that can be enjoyed anyone of any age, with any diet.
Community.
This was our best excuse to get our family and friends together. Our hearts are into lifting and empowering others however we can. We encourage openness and innovation by collaborating with anyone and everyone we can.
Culture.
Our roots are important to us. We want to unlock the history of our hometowns and our heritage. We fight to preserve our family's ways, but push for even better values for our children. We love learning about ourselves and how we relate to others.